The Campaign Shoot: Fall '20
For our Spring/Summer ’20 collection, we asked stylist, author and shoe-lover Alexandra Fullerton for her take. We asked Alex about her inspiration and process for shooting the collection.
A Little End of Shoot Fun
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When Rupert told me the theme of Pre-Fall was Sixties inspired, I was so excited to create some content with a mod mood. The Sixties is my favourite decade for inspiration - from the films, music and fashion, nothing matches the energy, societal changes and visual leaps that came out of the period.
NIWIN IN BLACK CALF
On a personal note my own style always has a nod to the era, whether that's my signature mascara-heavy make-up and heavy fringe combo or my preference for mini-skirts and cute flat shoes.
KIA IN MINI MIST HOUNDSTOOTH
The square toes and houndstooth motifs in Rupert's collection recall the signatures of the decade but with a modern twist, so I wanted to bring in a 2020 feel to the styling of these images too. I mixed in denim, vinyl and layers of chiffon, all in a monochrome palette, to get today's take on that retro inspiration.
ACE IN BLACK SUEDE
I also had to get a cameo from my favourite 1960s singer, Dusty Springfield, in one of the still-life shots with my vinyl copy of Dusty in Memphis!
IOS IN BLACK CALF
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