The Campaign Shoot: Fall '20

The Campaign Shoot: Fall '20
Posted in: Journal Articles
By Press Office
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The Campaign Shoot: Fall '20

For our Spring/Summer ’20 collection, we asked stylist, author and shoe-lover Alexandra Fullerton for her take. We asked Alex about her inspiration and process for shooting the collection.

A Little End of Shoot Fun

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The Interview

When Rupert told me the theme of Pre-Fall was Sixties inspired, I was so excited to create some content with a mod mood. The Sixties is my favourite decade for inspiration - from the films, music and fashion, nothing matches the energy, societal changes and visual leaps that came out of the period.

NIWIN IN BLACK CALF

NIWIN IN BLACK CALF

On a personal note my own style always has a nod to the era, whether that's my signature mascara-heavy make-up and heavy fringe combo or my preference for mini-skirts and cute flat shoes.

KIA IN MINI MIST HOUNDSTOOTH

KIA IN MINI MIST HOUNDSTOOTH

The square toes and houndstooth motifs in Rupert's collection recall the signatures of the decade but with a modern twist, so I wanted to bring in a 2020 feel to the styling of these images too. I mixed in denim, vinyl and layers of chiffon, all in a monochrome palette, to get today's take on that retro inspiration.

ACE IN BLACK SUEDE

ACE IN BLACK SUEDE

I also had to get a cameo from my favourite 1960s singer, Dusty Springfield, in one of the still-life shots with my vinyl copy of Dusty in Memphis!

IOS IN BLACK CALF

IOS IN BLACK CALF

Shop the Shoot

1 October 2020

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